Comments on: Top 5 Technology Trends in Event Measurement http://eventmeasurement411.wordpress.com/2009/07/16/top-5-technology-trends-in-event-measurement/ Recommendations and best practices to measure and maximize value of events, tradeshows and conferences. Sat, 31 Oct 2009 12:53:04 +0000 http://wordpress.com/ hourly 1 By: Ian McGonnigal http://eventmeasurement411.wordpress.com/2009/07/16/top-5-technology-trends-in-event-measurement/#comment-12 Ian McGonnigal Sat, 29 Aug 2009 13:57:32 +0000 http://eventmeasurement411.wordpress.com/?p=6#comment-12 Roger, great post! I especially like the event to event metrics part. We've done a ton of work in this area for IBM, Cisco and others. Beyond this, we are seeing a dashboard approach being used across marketing channels, including events, interactive, advertising, direct, etc... to study the relationship between different channels on moving customer relationships forward... Great stuff! Roger, great post!

I especially like the event to event metrics part. We’ve done a ton of work in this area for IBM, Cisco and others. Beyond this, we are seeing a dashboard approach being used across marketing channels, including events, interactive, advertising, direct, etc… to study the relationship between different channels on moving customer relationships forward…

Great stuff!

]]> By: Event planners: Have you embraced mobile? « Conference Hound's Blog http://eventmeasurement411.wordpress.com/2009/07/16/top-5-technology-trends-in-event-measurement/#comment-2 Event planners: Have you embraced mobile? « Conference Hound's Blog Fri, 17 Jul 2009 20:42:54 +0000 http://eventmeasurement411.wordpress.com/?p=6#comment-2 [...] what seems to be a phenomenal idea, thanks to Roger Lewis’ great round-up article, “Top 5 Technology Trends in Event Measurement:” Event managers can now provide surveys and conference evaluations via attendees’ mobile [...] [...] what seems to be a phenomenal idea, thanks to Roger Lewis’ great round-up article, “Top 5 Technology Trends in Event Measurement:” Event managers can now provide surveys and conference evaluations via attendees’ mobile [...]

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