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July 16, 2009
The economy and emerging technology have driven tremendous change in the event industry. Event measurement and quantifiable justification are no longer “nice-to-haves”, they are requirements. To help you succeed in this new reality, my blog will provide actionable, timely information and recommendations, based on our customers’ experiences and on our expertise as technology and measurement solution providers.
Blogs are most valuable when they become a two-way conversation. Whether you’re just starting off in this industry or are a 30 year veteran, you have a unique set of experiences and perspectives that we can all benefit from. So please share your ideas, expertise and questions by adding comments to these posts.
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As a 15 year veteran event analyst, Roger Lewis is a leader and visionary in the area of event measurement. He is an expert on utilizing technology, such as radio frequency identification (RFID), to measure and understand marketing performance metrics. As executive vice president of 
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