Event Measurement 411

About This Blog

The economy and emerging technology have driven tremendous change in the event industry.  Event measurement and quantifiable justification are no longer “nice-to-haves”, they are requirements.  To help you succeed in this new reality, my blog will provide actionable, timely information and recommendations, based on our customers’ experiences and on our unique expertise as technology and measurement solution providers. 

About Roger

As a 15 year veteran event analyst, Roger Lewis is a leader and visionary in the area of event measurement.  He is an expert on utilizing technology, such as radio frequency identification (RFID), to measure and understand marketing performance metrics.  As executive vice president of Alliance Tech, Roger has been instrumental in positioning the organization as the number one provider of event business intelligence metrics for Fortune 500 companies.  Prior to Alliance Tech, Mr. Lewis was a part of Team Tech International, a startup venture where under his direction, the company obtained double digit growth in five years.  During his tenure with Team Tech, Roger was recognized by Inc. 500 and The Austin Business Journal as a leader of one of the country’s 500 fastest growing companies.  Since creating his second startup venture with Alliance Tech, the company has been featured as a Top Technology Supplier by Meeting Tech Online, been recognized as a two time winner of the Corporate Event Management Association (CEMA) Technology Shout-Out award in addition to being featured in Forbes magazine.

Roger Keynote at Motorola (formerly Symbol)

Roger’s Technology Shoot Out at CEMA 2007