Comments for Event Measurement 411

Comment on Beyond Lead Retrieval – Four Ways to Ensure Higher Performance From Your Tradeshow Leads by Dave Lutz

Dave Lutz — Sat, 31 Oct 2009 12:53:04 +0000

Roger, excellent post! It’s amazing how many people think lead retrieval is just about collecting belly button info. Without a good qualification process, sales personell follow up on leads that are not “sales ready”, can be super costly. It’s criticial to jump on those A leads within a couple days of returning and to have those C leads put in the funnel for marketing toward sales readiness. It’s amazing how quickly a hot lead will cool off without timely and on target follow up. No qualification – No Sale.

Dave Lutz
Velvet Chainsaw Consulting

Comment on Why Behavioral Metrics are Critical to Event Success by Ian McGonnigal

Ian McGonnigal — Sat, 29 Aug 2009 14:02:02 +0000

Behavioral metrics are HUGE! This will get us to the next step of predictive modeling which will help us understand what the right number, type frequency and cadence of marketing touches are required to move a suspect to prospect to customer to advocate…

Great post – Can’t wait for the next one!

Comment on Top 5 Technology Trends in Event Measurement by Ian McGonnigal

Ian McGonnigal — Sat, 29 Aug 2009 13:57:32 +0000

Roger, great post!

I especially like the event to event metrics part. We’ve done a ton of work in this area for IBM, Cisco and others. Beyond this, we are seeing a dashboard approach being used across marketing channels, including events, interactive, advertising, direct, etc… to study the relationship between different channels on moving customer relationships forward…

Great stuff!

Comment on Why Behavioral Metrics are Critical to Event Success by Miles Event Managment

Miles Event Managment — Tue, 11 Aug 2009 16:12:57 +0000

This is interesting. Too often we rely on simple surveys with a numeric rating system and optional comments. This doesn’t provide enough relevant information to make adjustments that take the event to the next level. Behavioral metrics and analytics are a great way to go deeper in understanding our attendees. However, as with surveys once we receive the information, we have to know how to use it for it to be truly valuable.

Comment on Top 5 Technology Trends in Event Measurement by Event planners: Have you embraced mobile? « Conference Hound's Blog

Event planners: Have you embraced mobile? « Conference Hound's Blog — Fri, 17 Jul 2009 20:42:54 +0000

[...] what seems to be a phenomenal idea, thanks to Roger Lewis’ great round-up article, “Top 5 Technology Trends in Event Measurement:” Event managers can now provide surveys and conference evaluations via attendees’ mobile [...]