Archive for June, 2010

Uncovering the Top Trends in Measurement for Meetings and Conferences Today – Webinar

The economy and emerging technology have driven tremendous change in the event industry. Event measurement and quantifiable justification are no longer nice to have – they are requirements. Join this webinar by Roger Lewis of Alliance Tech on June 23, 2010. Earn CEU credits.

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Continue Reading June 18, 2010 at 2:27 am Leave a comment

The Importance of Exhibitor Metrics in a Post-Recession World

Exhibitors in a post-recessionary world still need to prove ROI and other metrics in order to make qualified decisions about which shows to participate in, what products to offer, how much exhibit space to contract, etc. Here are some important points to take into consideration.

Continue Reading June 14, 2010 at 11:52 pm Leave a comment

Capitalizing on Real-Time Data at User Group and Developer Conferences

Analyzing the data collected from multiple channels (surveys, polling, session participation) during an event is critical to proving ROI on costs and making program modifications for future events. However, using radio frequency identification (RFID) tools to generate real-time information about customers and prospects during the event enables companies to make optimum use of the unique affordances of face-to-face events. Here are some of the ways to convert real-time data into sales at user group and developer conferences.

Identify prospects and customers interests. RFID data helps sales representatives qualify prospects by revealing product interests and demographics (as indicated by pre-event profiles) in real-time. The information allows them to tailor sales presentations to customer preferences.

View traffic patterns and customer behaviors. By analyzing attendee behavior (sessions they attend, demonstrations they view, etc.), event managers can make immediate adjustments to staffing, program content (repeating a session or eliminating a session), and marketing materials to accommodate the preferences of the group.

Personalize and customize face-to-face engagement. Knowing when VIPs such as company CEOs, media representatives, industry analysts, and shareholders are present at these events helps senior-level executives personalize and customize their conversations with guests.

Add critical real-time information to customer profiles. Customers often indicate in pre-event surveys that they are interested in specific products and solutions only to become interested in other offerings during the event. Merging the profile information with on-site behavior data helps sales representatives form a more complete picture of the sales opportunities associated with a particular buyer and adjust their interactions accordingly.

Streamline the sales cycle. Real-time data is the missing link in the sales cycle. Adding efficient face-to-face engagement to the process of qualifying and analyzing prospects (on paper) during and after the event allows companies to address new and existing customers at all stages of the sales cycle from initial contact through to the final sale.

The real-time data that RFID technology offers corporate event managers, sales representatives and senior-level executives is one of the elements of a robust approach to intelligent data capture and analysis.

How are you using real-time data to advance the sales of your products?

June 5, 2010 at 4:00 am Leave a comment


About Roger

As a 15 year veteran event analyst, Roger Lewis is a leader and visionary in the area of event measurement. He is an expert on utilizing technology, such as radio frequency identification (RFID), to measure and understand marketing performance metrics. As executive vice president of Alliance Tech, Roger has been instrumental in positioning the organization as the number one provider of event business intelligence metrics for Fortune 500 companies. More about Roger

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