Archive for August, 2010

PAINWeek 2010 Debuts Advanced Information Management for Attendees and Industry Participants

Montclair, NJ (PRWEB) August 30, 2010

Aventine Co., producers of PAINWeek®, the nation’s premier professional conference devoted to pain education, announces that this year’s event will be enhanced by the latest technology in information management . Based on the Intelligent CONNECT MOBILE suite from Alliance Tech, this system will organize and simplify the management of conference information for attendees, presenters, and industry supporters alike.

The system provides attendees with full access to event content including session abstracts, speaker profiles, exhibitor listings, event highlights, and session details through the use of mobile devices such as the iPhone®, Android™, BlackBerry®, and other smart phones, as well as at the PAINWeek® Cyber Café. It allows attendees to network using Twitter, and new Bump technology allows them to exchange contact information by touching two phones together. Additionally, users can generate customized agendas, view scalable floor plans, locate exhibitors, and complete session surveys, all at the touch of their fingertips.

For PAINWeek’s supporting organizations and exhibitors, the system’s Intelligent LEADS solution provides for the efficient capture, qualification, reporting and management of lead information. The system features a touch screen display for scanning badges, typing comments and answering surveys – enhancing the qualification and response process for exhibitors and attendees.

Jeffrey Tarnoff, Managing Partner and Director of Operations for Aventine Co. remarked “We are constantly seeking to improve the educational experience for our attendees and participating organizations at PAINWeek. We have worked closely with Alliance Tech in the development and customization of this system to provide an advanced, easy-to-use, and environmentally friendly approach to information management. It will help everyone at the conference to get connected and stay informed.”

About Aventine Co.:
Aventine Co. is unique in the world of medical communications, with a singular focus on pain management. The company’s expertise in this complex area of clinical medicine has made Aventine Co. an invaluable resource to all pain management stakeholders—industry, providers, payers, and patients. In 2007, Aventine launched PAINWeek—the first national conference for frontline clinicians involved in pain management. This year, PAINWeek will welcome over 1200 physicians, nurses, pharmacists, and other healthcare professionals seeking to improve their assessment, diagnosis, and treatment of acute and chronic pain. This has made PAINWeek the largest professional pain conference in the US. In addition to developing the PAINWeek conference series, Aventine is also the management company for the American Society of Pain Educators (ASPE), a 501(c)(3) organization.

About Alliance Tech:
Alliance Tech is an event technology solutions provider focused on marketing metrics for tradeshows, conferences and events. The company has extensive experience in successfully delivering event solutions for RFID, lead management, mobile and social media.
Alliance Tech is the 2010 winner of TSEA’s Exhibitors’ Choice Award for Best Technology Company, a two-time winner of the Corporate Event Marketing Association’s (CEMA) Technology Shootout Award, and winner of the Meeting Tech Online Top Technology Supplier award.

PAINWeek® is a registered trademark of Aventine Co. All other trademarks are property of their respective owners.

August 31, 2010 at 12:12 am Leave a comment

Intelligent CONNECT MOBILE Enhances Attendee and Event Organizer Experience

After much planning, anticipation and the occasional wringing of hands, Alliance Tech successfully launched its Intelligent CONNECT MOBILE solution last week. Our “green” solution provides attendees with full access to event content including session abstracts, speaker profiles, exhibitor listings, event highlights and session details using mobile devices such as the iPhone, Android, BlackBerry and other smart phones.

Rather than being just another “me too” mobile app for trade shows and conferences, Intelligent CONNECT MOBILE is distinct in its ability to provide attendees with a consistent multi-platform experience—pre-show (web), on site (kiosks & mobile)—so that wherever they are, they can access event content. This level of connectivity is important from the both the attendee and event organizer perspective. Here’s why:

  • Attendees use both kiosks and mobile devices at events.  If an attendee adds a session to their personal agenda on a kiosk, they want it to show up automatically on their mobile device (and vice versa). Attendees want one seamless solution across the web, kiosk, and mobile.
  • Show organizers making a content change automatically get that content distributed across all attendee platforms.
  • Believe it or not, there are attendees without smart phones (although the numbers are dwindling). Being able to access and update personal information using a kiosk enhances the (non-smart phone carrying) attendee experience.
  • For the more tech savvy visitors, the ability to select any number of devices on which to view and update event content is an absolute plus.
  • The accessibility of event content from multiple platforms enables more attendees to interact with the trade show and conference brand. This level of experience builds brand loyalty.
  • Viewing the usage of the solution across different platforms provides organizers with important planning and decision-making information. If attendees access information more on the web, vs. on site using a kiosk or mobile device, optimization of that particular “outpost” may be worth the investment to the organization.
  • With higher levels of accessibility to event content, organizers can analyze the content that is most valuable and least valuable (via download activity) and make adjustments accordingly.
  • Multiple platforms provide attendees with more direct access to event staff and offer event management more direct links to and real-time feedback from attendees and exhibitors.

Alliance Tech provides both native mobile apps (i.e. iTunes app store) and web-based multiple platform solutions.

Having a strategy for distributing your content across all attendee touch points is a must.

Read more about Intelligent CONNECT MOBILE on our new Alliance Tech website and call, email or tweet (@roglewis) with questions.

August 14, 2010 at 11:27 pm Leave a comment


About Roger

As a 15 year veteran event analyst, Roger Lewis is a leader and visionary in the area of event measurement. He is an expert on utilizing technology, such as radio frequency identification (RFID), to measure and understand marketing performance metrics. As executive vice president of Alliance Tech, Roger has been instrumental in positioning the organization as the number one provider of event business intelligence metrics for Fortune 500 companies. More about Roger

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